At Go Merchant Funding (“we,” “us,” or “our”), we are committed to protecting your privacy and maintaining transparency about how we collect, use, and safeguard your information. This Privacy Policy explains how we handle your personal data when you visit our website, submit an inquiry, or interact with our services.

By using our website, you agree to the practices described below.

1. Information We Collect

We may collect the following categories of information:

Personal Information

When you submit a contact form, request information, or apply for funding, we may collect:

• Name
• Email address
• Phone number
• Business name
• Business address
• Industry type
• Revenue range or estimated monthly
• revenue
• Time in business

We collect only the information necessary to evaluate your inquiry or funding request.

Usage Data

We automatically collect certain information about how you interact with our website. This may include:

• IP address
• Browser type
• Pages visited
• Time spent on pages
• Referring URLs

This data is collected using cookies, web beacons, and related tracking technologies.

Device Information

We may collect information such as:

• Device type
• Operating system
• Unique device identifiers

2. How We Use Your Information

We use collected data to:

• Evaluate and process funding inquiries and applications
• Improve website functionality and user experience
• Analyze traffic and site usage
• Communicate with you regarding services, offers, or updates
• Deliver relevant advertising and remarketing campaigns

We may use aggregated or anonymized data for analytics and marketing optimization.

3. Advertising and Google Services

We use Google Ads and Google Analytics to:

• Track website performance
• Measure ad effectiveness
• Create remarketing audiences
• Deliver personalized advertising

Google may collect data through cookies and similar technologies. Google’s use of this data is governed by its own Privacy Policy.
You may opt out of personalized advertising through Google Ad Settings.

4. Data Sharing and Third Parties

We may share information with:

• Funding partners for underwriting and eligibility review
• Service providers who assist with hosting, analytics, marketing, or communications
• Legal authorities where required by law

We do not sell your personal information to third parties for their independent marketing purposes.

5. Cookies and Tracking Technologies

We use the following types of cookies:

• Essential Cookies – Required for website functionality
• Analytics Cookies – Monitor performance and usage patterns
• Advertising Cookies – Support remarketing and interest-based ads
• You can manage cookie preferences through your browser settings.

6. Legal Basis for Processing

Where required by applicable law, we process personal information based on:

• Consent – When you voluntarily submit forms or opt into marketing
• Legitimate Interest – To improve services, operations, and advertising performance
• Contractual Necessity – To evaluate or process a funding request

7. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access your personal data
• Correct inaccurate information
• Request deletion of data
• Restrict or object to processing
• Opt out of marketing communications

To exercise these rights, contact us using the details below.

8. International Data Transfers

Your information may be processed in the United States or other countries where our service providers operate. We take reasonable steps to ensure appropriate safeguards are in place for such transfers.

9. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law. For financial or application-related records, this may be up to seven years in accordance with regulatory requirements.

10. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. While we strive to use commercially acceptable means to protect data, no online transmission method is completely secure.

11. Updates to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page and become effective upon posting.

12. Contact Information

If you have any questions about this Privacy Policy, please contact:

Go Merchant Funding